"The best ideas come as jokes. Make your thinking as funny as possible."
— David Ogilvy
The Best Ideas Come As Jokes
The best ideas come as jokes. Make your thinking as funny as possible.
About this quote
From Ogilvy on Advertising (1983), Chapter 2, on creative thinking. Ogilvy argued that the best advertising ideas often arrive in a relaxed, playful mental state rather than through effortful concentration. He reported that many of his own best ideas came during walks, in the bath, or in half-sleep — and he encouraged his creative staff to cultivate the same receptive, light-touch approach to generating ideas.
Source
Ogilvy on Advertising, Chapter 2 (1983)
