"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
— David Ogilvy
On The Average Five Times As
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
advertising copywriting marketing
Source
Confessions of an Advertising Man, Chapter 6 (1963)
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