"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
— David Ogilvy
If Each Of Us Hires People
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
About this quote
From an internal memo Ogilvy circulated to Ogilvy & Mather partners, later widely quoted in management literature. Ogilvy built his agency on the principle that an organization's quality is determined by the caliber of its people relative to those who hired them. He was himself an unusually self-aware talent spotter — his hires included future industry leaders — and he saw this principle as the key to institutional excellence over time.
Source
Attributed, internal memo to Ogilvy & Mather partners
