There Is A Natural Human Tendency To Dislike A Person Who Brings Us Unpleasant I

We all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided.

Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.