A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.
The confidence people have in their beliefs is not a measure of the quality of evidence but of the coherence of the story the mind has managed to construct.
There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news.
We are too narrow-minded a species to consider the possibility of events that deviate from our mental models of the world.
Hindsight bias is the tendency, after an event, to see the event as having been predictable.
We listen to views that make us feel good, instead of ideas that make us think hard.
We can be blind to the obvious, and we are also blind to our blindness.
People tend to assess the relative importance of issues by the ease with which they are retrieved from memory.
