"Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer."
— Robert B. Cialdini
Since 95 Percent Of The People Are Imitators And Only 5 Percent Initiators Peop
Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.
From Influence
Source
Influence, Chapter 4