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"The Hook Model describes an experience designed to connect the user's problem to a solution frequently enough to form a habit."

— Nir Eyal

The Hook Model Describes An Experience Designed To Connect The Users Problem To

The Hook Model describes an experience designed to connect the user's problem to a solution frequently enough to form a habit.

— Nir Eyal
From Hooked
design habits products

Source

Hooked, Introduction

All humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; to seek social acceptance and avoid rejection.
— Nir Eyal
from Hooked
Variable rewards are one of the most powerful tools companies implement to hook users.
— Nir Eyal
from Hooked
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