Chip Heath

The most basic way to get someone's attention is this: Break a pattern.

To make our communications more effective, we need to shift our thinking from 'What information do I need to convey?' to 'What questions do I want my audience to ask?'

Stories are like flight simulators for the brain.

What looks like resistance is often a lack of clarity.

What looks like a people problem is often a situation problem.

Big changes can start with very small steps.