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"All humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; to seek social acceptance and avoid rejection."

— Nir Eyal

All Humans Are Motivated To Seek Pleasure And Avoid Pain To Seek Hope And Avoid

All humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; to seek social acceptance and avoid rejection.

— Nir Eyal
From Hooked
behavior motivation psychology

Source

Hooked, Chapter 2

Variable rewards are one of the most powerful tools companies implement to hook users.
— Nir Eyal
from Hooked
The Hook Model describes an experience designed to connect the user's problem to a solution frequently enough to form a habit.
— Nir Eyal
from Hooked
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