Quotes & Wisdom
The number-one corporate strategy for disruptive innovation is to create a market where none exists.
The chasm represents the gulf between two distinct marketplaces for technology products — the first, an early market dominated by enthusiasts and visionaries, and the second, a mainstream market dominated by pragmatists and conservatives.
Pragmatists want to buy from proven market leaders because they know that third parties will design supporting products around a market-leading product.
1991
