"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
— David Ogilvy
In The Modern World Of Business
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
About this quote
From Ogilvy on Advertising (1983), Chapter 1. Ogilvy was addressing the tension between the creative and commercial sides of advertising. He had little patience for creative work that won awards but did not move product, and he was equally critical of salesmanship that was effective but ugly or dishonest. He held that the highest professional achievement was work that was both artistically distinguished and commercially potent.
Source
Ogilvy on Advertising, Chapter 1 (1983)
