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The Power of Habit

Charles Duhigg · 2012

Psychology
Cover of The Power of Habit

Why We Do What We Do in Life and Business

Charles Duhigg explores the science of habit formation in individuals, organizations, and societies. At the core is the habit loop — cue, routine, reward — and the golden rule of habit change: you can't extinguish a bad habit, but you can change it by keeping the cue and reward while inserting a new routine.

Duhigg, a Pulitzer Prize-winning journalist, translated decades of neuroscience and psychology research into a compelling narrative about how habits shape our lives. He showed that habits aren't destiny — understanding how they work gives us the power to reshape them.

Change might not be fast and it isn't always easy. But with time and effort, almost any habit can be reshaped.
— Charles Duhigg
from The Power of Habit
Champions don't do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the other team to react. They follow the habits they've learned.
— Charles Duhigg
from The Power of Habit
Willpower isn't just a skill. It's a muscle, like the muscles in your arms or legs, and it gets tired as it works harder.
— Charles Duhigg
from The Power of Habit
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