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Thinking, Fast and Slow

Daniel Kahneman · 2011

Psychology
Cover of Thinking, Fast and Slow

A Landmark Exploration of the Mind

Nobel laureate Daniel Kahneman summarizes decades of research on how people actually think — not how economists assume they think. His framework of two systems (fast, intuitive System 1 and slow, deliberate System 2) reveals the systematic errors in human judgment that affect everything from business decisions to personal happiness.

Kahneman and his late collaborator Amos Tversky revolutionized economics by proving that humans are not the rational actors classical theory assumed. Thinking, Fast and Slow made this research accessible to a general audience, revealing the cognitive biases that shape every decision we make — often without our awareness.

Nothing in life is as important as you think it is, while you are thinking about it.
— Daniel Kahneman
from Thinking, Fast and Slow
A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.
— Daniel Kahneman
from Thinking, Fast and Slow
We are prone to overestimate how much we understand about the world and to underestimate the role of chance in events.
— Daniel Kahneman
from Thinking, Fast and Slow
The confidence people have in their beliefs is not a measure of the quality of evidence but of the coherence of the story the mind has managed to construct.
— Daniel Kahneman
from Thinking, Fast and Slow
We can be blind to the obvious, and we are also blind to our blindness.
— Daniel Kahneman
from Thinking, Fast and Slow
The illusion that we understand the past fosters overconfidence in our ability to predict the future.
— Daniel Kahneman
from Thinking, Fast and Slow
People tend to assess the relative importance of issues by the ease with which they are retrieved from memory.
— Daniel Kahneman
from Thinking, Fast and Slow
Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.
— Daniel Kahneman
from Thinking, Fast and Slow
Intuition is nothing more and nothing less than recognition.
— Daniel Kahneman
from Thinking, Fast and Slow
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