The Way To Love Anything Is To Realize That It May Be Lost

Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.

People's ability to understand the factors that affect their behavior is surprisingly poor.

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.