Peoples Ability To Understand The Factors That Affect Their Behavior Is Surpris

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news.

Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.