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"A nudge is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options."

— Richard H. Thaler

A Nudge Is Any Aspect Of The Choice Architecture That Alters Peoples Behavior I

A nudge is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options.

— Richard H. Thaler
From Nudge
behavior choice design

Source

Nudge, Chapter 1

If you want people to do something, make it easy.
— Richard H. Thaler
from Nudge
First, never underestimate the power of inertia. Second, that power can be harnessed.
— Richard H. Thaler
from Nudge
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