"First, never underestimate the power of inertia. Second, that power can be harnessed."
— Richard H. Thaler
First, never underestimate the power of inertia. Second, that power can be harnessed. From Nudge
First, never underestimate the power of inertia. Second, that power can be harnessed.
Nudge, Chapter 1
A nudge is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options.
If you want people to do something, make it easy.
