Richard H. Thaler Quote: If you want people to do something, make

"If you want people to do something, make it easy."

— Richard H. Thaler

If you want people to do something, make it easy.

— Richard H. Thaler

From Nudge

Source

Nudge

First, never underestimate the power of inertia. Second, that power can be harnessed.

A nudge is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options.