"The great virtue of a free market system is that it does not care what color people are; it does not care what their religion is; it only cares whether they can produce something you want to buy."
— Milton Friedman
The Great Virtue Of A Free
The great virtue of a free market system is that it does not care what color people are; it does not care what their religion is; it only cares whether they can produce something you want to buy.
About this quote
This passage is drawn from Why Government Is the Problem (1993), a pamphlet based on Friedman's 1991 lecture at Stanford's Hoover Institution, where he was a senior research fellow for much of his later career. Friedman argued that free markets are among the rare human institutions that enforce impersonal, non-discriminatory rules: the market cares only about the value of what you offer, not your identity. He used this argument to support racial integration of markets in Capitalism and Freedom (1962) and applied it throughout his public advocacy.
Source
Why Government Is the Problem, 1993