Failure Is An Option Here If

Attributed to a SpaceX company address, and also quoted in a 2015 TED Talk with Chris Anderson. The remark was a deliberate inversion of the NASA "failure is not an option" culture famously associated with the Apollo 13 mission. Musk was arguing that in an iterative engineering culture, failure is not a disaster to be avoided but a data point to be collected and learned from — a philosophy SpaceX embedded in its rapid prototype-and-test development cycle.