"Never write an advertisement which you wouldn't want your family to read."
— David Ogilvy
Never Write An Advertisement Which You
Never write an advertisement which you wouldn't want your family to read.
About this quote
From Confessions of an Advertising Man (1963), Chapter 5. Ogilvy stated this as a practical ethical test rather than a moral prescription: before publishing any advertisement, imagine a family member reading it. He believed that advertising which exploits, deceives, or embarrasses its audience is not just morally wrong but commercially counterproductive, because it destroys the trust on which effective persuasion depends.
Source
Confessions of an Advertising Man, Chapter 5 (1963)
