"Take a simple idea and take it seriously."
— Charlie Munger
Take A Simple Idea And Take
Take a simple idea and take it seriously.
About this quote
Munger repeated this maxim in various forms at Berkshire Hathaway annual meetings and in Poor Charlie's Almanack (2005). It captures his belief that originality matters less than rigorous follow-through: identifying a sound, simple principle and applying it with discipline and patience. He often cited Warren Buffett's investment philosophy as a prime example — a clear, simple idea pursued with extraordinary consistency over decades.
Source
Attributed, from Berkshire Hathaway annual meeting remarks