Tom Peters Quote: Excellent firms don't believe in excellence

"Excellent firms don't believe in excellence — only in constant improvement and constant change."

— Tom Peters

Excellent firms don't believe in excellence — only in constant improvement and constant change.

— Tom Peters

From In Search of Excellence

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In Search of Excellence

Almost all quality improvement comes via simplification of design, manufacturing, layout, processes, and procedures.

The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.