"The old rule was this: create safe, ordinary products and combine them with great marketing. The new rule is: create remarkable products that the right people seek out."
— Seth Godin
The Old Rule Was This Create Safe Ordinary Products And Combine Them With Grea
The old rule was this: create safe, ordinary products and combine them with great marketing. The new rule is: create remarkable products that the right people seek out.
From Purple Cow
Source
Purple Cow