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Seth Godin

Quotes & Wisdom

Portrait of Seth Godin, famous for their inspirational quotes and wisdom

Seth Godin is a marketing visionary, entrepreneur, and author of 21 books including Purple Cow, Linchpin, and This Is Marketing. His daily blog (running since 2002) and his thinking on permission marketing, tribes, and the connection economy have influenced how a generation of marketers and entrepreneurs think about their work.

Godin's central insight is that marketing has shifted from interruption (TV ads, spam) to permission (earning attention through value). His concept of the Purple Cow — that in a world of brown cows, only the remarkable gets noticed — transformed product development thinking.

In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.
— Seth Godin
from Purple Cow
The old rule was this: create safe, ordinary products and combine them with great marketing. The new rule is: create remarkable products that the right people seek out.
— Seth Godin
from Purple Cow
Instead of trying to reach everyone, focus on the sneezers — the people most likely to spread your idea.
— Seth Godin
from Purple Cow

Books by Seth Godin

Purple Cow

Purple Cow

2003