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"The number-one corporate strategy for disruptive innovation is to create a market where none exists."

— Geoffrey A. Moore

The Number One Corporate Strategy For Disruptive Innovation Is To Create A Marke

The number-one corporate strategy for disruptive innovation is to create a market where none exists.

— Geoffrey A. Moore
From Crossing the Chasm
innovation markets strategy

Source

Crossing the Chasm

Pragmatists want to buy from proven market leaders because they know that third parties will design supporting products around a market-leading product.
— Geoffrey A. Moore
from Crossing the Chasm
The chasm represents the gulf between two distinct marketplaces for technology products — the first, an early market dominated by enthusiasts and visionaries, and the second, a mainstream market dominated by pragmatists and conservatives.
— Geoffrey A. Moore
from Crossing the Chasm
View all quotes by Geoffrey A. Moore →
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