"The chasm represents the gulf between two distinct marketplaces for technology products — the first, an early market dominated by enthusiasts and visionaries, and the second, a mainstream market dominated by pragmatists and conservatives."
— Geoffrey A. Moore
The Chasm Represents The Gulf Between Two Distinct Marketplaces For Technology P
The chasm represents the gulf between two distinct marketplaces for technology products — the first, an early market dominated by enthusiasts and visionaries, and the second, a mainstream market dominated by pragmatists and conservatives.
From Crossing the Chasm
Source
Crossing the Chasm, Chapter 1
