"To make our communications more effective, we need to shift our thinking from 'What information do I need to convey?' to 'What questions do I want my audience to ask?'"
— Chip Heath
To Make Our Communications More Effective We Need To Shift Our Thinking From W
To make our communications more effective, we need to shift our thinking from 'What information do I need to convey?' to 'What questions do I want my audience to ask?'
From Made to Stick
Source
Made to Stick, Chapter 3
