Chip Heath Quote: The most basic way to get someone's attention

"The most basic way to get someone's attention is this: Break a pattern."

— Chip Heath

The most basic way to get someone's attention is this: Break a pattern.

— Chip Heath

From Made to Stick

Source

Made to Stick, Chapter 2

Big changes can start with very small steps.

What looks like resistance is often a lack of clarity.

Stories are like flight simulators for the brain.