A.G. Lafley Quote: Strategy is about making specific choices to

"Strategy is about making specific choices to win in the marketplace."

— A.G. Lafley

Strategy is about making specific choices to win in the marketplace.

— A.G. Lafley

From Playing to Win

choice competition strategy

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Playing to Win, Chapter 1

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A strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.

If a strategy can be applied to any company, it's not a very good strategy.

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Alexander Osterwalder

Strategy Is About Making Specific Choices To Win In The Marketplace

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