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"If a strategy can be applied to any company, it's not a very good strategy."

— A.G. Lafley

If A Strategy Can Be Applied To Any Company Its Not A Very Good Strategy

If a strategy can be applied to any company, it's not a very good strategy.

— A.G. Lafley
From Playing to Win
differentiation specificity strategy

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Playing to Win

Strategy is about making specific choices to win in the marketplace.
— A.G. Lafley
from Playing to Win
A strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.
— A.G. Lafley
from Playing to Win
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