Feather
Home People A.G. Lafley A Strategy Is A Coordinated And Integrated Set Of Five Choices A Winning Aspira
A.G. Lafley Portrait

"A strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems."

— A.G. Lafley

A Strategy Is A Coordinated And Integrated Set Of Five Choices A Winning Aspira

A strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.

— A.G. Lafley
From Playing to Win
business planning strategy

Source

Playing to Win, Chapter 1

If a strategy can be applied to any company, it's not a very good strategy.
— A.G. Lafley
from Playing to Win
Strategy is about making specific choices to win in the marketplace.
— A.G. Lafley
from Playing to Win
View all quotes by A.G. Lafley →
Alexander Osterwalder
Alexander Osterwalder
Entrepreneur
Andrew S. Grove
Andrew S. Grove
Engineer
J
Jim Collins
Business Researcher