The Ride of a Lifetime

Robert Iger · 2019

Leadership
Cover of The Ride of a Lifetime

Lessons Learned from 15 Years as CEO of the Walt Disney Company

Bob Iger led Disney through its most transformative era — acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox while launching Disney+. His memoir distills the leadership principles that guided these bold bets: optimism, courage, decisiveness, and fairness.

Iger's tenure at Disney (2005-2020) is one of the most successful CEO runs in corporate history. He increased Disney's market cap fivefold, revitalized its creative pipeline through strategic acquisitions, and positioned it for the streaming era. His book shows how he made the big decisions and managed the relationships that made it all possible.