Innovation Distinguishes Between A Leader And

The quote is widely attributed to Jobs and appears in Carmine Gallo's book The Innovation Secrets of Steve Jobs (2010) as well as in a 2006 NBC interview Jobs gave to Brian Williams around the opening of an Apple retail store in Midtown Manhattan. It has been cited across Apple presentations and in the 2015 documentary Steve Jobs: The Man in the Machine. No single original occasion can be confirmed as its first utterance, but it is consistent with Jobs' position throughout his career: that Apple's competitive advantage rested on a commitment to inventing the future rather than imitating competitors.