Roger Fisher Quote: The reason you negotiate is to produce

"The reason you negotiate is to produce something better than the results you can obtain without negotiating."

— Roger Fisher

The reason you negotiate is to produce something better than the results you can obtain without negotiating.

— Roger Fisher

From Getting to Yes

Source

Getting to Yes, Chapter 6

Focus on interests, not positions.

Don't bargain over positions. Separate the people from the problem.

Invent options for mutual gain.