Michael E. Porter Quote: In essence, the job of the strategist is

"In essence, the job of the strategist is to understand and cope with competition."

— Michael E. Porter

In essence, the job of the strategist is to understand and cope with competition.

— Michael E. Porter

From Competitive Strategy

Source

Competitive Strategy, Introduction

The essence of strategy is choosing what not to do.

The best strategy for a given firm is ultimately a unique construction reflecting its particular circumstances.

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.