Quotes & Wisdom
The essence of strategy is choosing what not to do.
A firm that is stuck in the middle is in an extremely poor strategic situation.
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
In essence, the job of the strategist is to understand and cope with competition.
The best strategy for a given firm is ultimately a unique construction reflecting its particular circumstances.
1980
