"The mind, as a defense against the volume of today's communications, screens and rejects much of the information offered to it. In general, the mind accepts only that which matches prior knowledge or experience."
— Al Ries
The Mind As A Defense Against The Volume Of Todays Communications Screens And
The mind, as a defense against the volume of today's communications, screens and rejects much of the information offered to it. In general, the mind accepts only that which matches prior knowledge or experience.
From Positioning
Source
Positioning, Chapter 2