Zero to One

Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them.

What important truth do very few people agree with you on?

Brilliant thinking is rare, but courage is in even shorter supply than genius.

The most contrarian thing of all is not to oppose the crowd but to think for yourself.

Competition is for losers. If you want to create and capture lasting value, build a monopoly.

Madness is rare in individuals — but in groups, parties, nations, and ages, it is the rule.

The best entrepreneurs know this: every great business is built around a secret that's hidden from the outside.