Traction

Gino Wickman · 2011

Entrepreneurship
Cover of Traction

Get a Grip on Your Business

Gino Wickman's Entrepreneurial Operating System (EOS) gives small and mid-sized businesses a complete system for running their companies: vision, people, data, issues, process, and traction. It's the most practical organizational framework for entrepreneurs who know they need systems but don't know where to start.

Traction filled a gap in business literature: most management books target Fortune 500 companies, leaving entrepreneurs and small business owners without practical frameworks. Wickman's EOS provides a complete operating system — not just theory, but specific tools, templates, and meeting rhythms.