Shoe Dog

Phil Knight · 2016

Entrepreneurship
Cover of Shoe Dog

A Memoir by the Creator of Nike

Phil Knight's memoir of founding Nike is the rarest kind of business book — a brutally honest account of how one of the world's most iconic companies almost didn't make it. From borrowing $50 from his father to build a global empire, Knight tells the story of what it actually feels like to bet everything on a crazy idea.

Unlike most CEO memoirs, Shoe Dog is not a victory lap. Knight writes with remarkable candor about the years of near-bankruptcy, lawsuits, broken relationships, and existential doubt that characterized Nike's early decades. He captures the emotional reality of entrepreneurship in a way that polished case studies never do.