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Measure What Matters

John Doerr · 2018

Management
Cover of Measure What Matters

How OKRs Drive Alignment and Accountability

John Doerr introduced Google's founders to OKRs — Objectives and Key Results — a goal-setting system he learned from Andy Grove at Intel. This simple framework of ambitious objectives paired with measurable key results helped Google grow from 40 employees to over 100,000 while maintaining focus and alignment.

Doerr, one of the most successful venture capitalists in history, has been evangelizing OKRs since he funded Google in 1999. Measure What Matters finally codified the system, combining Doerr's personal experience with case studies from Google, the Gates Foundation, Bono's ONE Campaign, and others.

Ideas are easy. Execution is everything.
— John Doerr
from Measure What Matters
It almost doesn't matter what you know. It's what you can do with whatever you know or can learn that counts.
— John Doerr
from Measure What Matters
When people have conflicting priorities or unclear, meaningless, or arbitrarily shifting goals, they become frustrated, cynical, and demotivated.
— John Doerr
from Measure What Matters
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