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"When people have conflicting priorities or unclear, meaningless, or arbitrarily shifting goals, they become frustrated, cynical, and demotivated."

— John Doerr

When People Have Conflicting Priorities Or Unclear Meaningless Or Arbitrarily

When people have conflicting priorities or unclear, meaningless, or arbitrarily shifting goals, they become frustrated, cynical, and demotivated.

— John Doerr

Source

Measure What Matters, Chapter 5