"Value innovation is the cornerstone of blue ocean strategy. It is called value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant."
— W. Chan Kim
Value Innovation Is The Cornerstone Of Blue Ocean Strategy It Is Called Value I
Value innovation is the cornerstone of blue ocean strategy. It is called value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant.
From Blue Ocean Strategy
Source
Blue Ocean Strategy, Chapter 1
