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"Instead of focusing on beating the competition, focus on making the competition irrelevant by creating a leap in value for buyers and your company."

— W. Chan Kim

Instead Of Focusing On Beating The Competition Focus On Making The Competition

Instead of focusing on beating the competition, focus on making the competition irrelevant by creating a leap in value for buyers and your company.

— W. Chan Kim
From Blue Ocean Strategy
competition strategy value

Source

Blue Ocean Strategy, Chapter 2

Value innovation is the cornerstone of blue ocean strategy. It is called value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant.
— W. Chan Kim
from Blue Ocean Strategy
The only way to beat the competition is to stop trying to beat the competition.
— W. Chan Kim
from Blue Ocean Strategy
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