Johannes Gutenberg Portrait

"Every innovation has to go through three stages. First people laugh at it. Then they fight it. Then they accept it."

— Johannes Gutenberg

Every Innovation Has To Go Through

Every innovation has to go through three stages. First people laugh at it. Then they fight it. Then they accept it.

— Johannes Gutenberg

About this quote

This saying is attributed to Johannes Gutenberg but is apocryphal — no primary source from Gutenberg survives. The three-stage model of innovation resistance (mockery, opposition, acceptance) is a widely circulating modern formulation often attributed to various historical figures without documentary basis. What is historically documented is that Gutenberg's press did face significant resistance: manuscript copyists, established book traders, and some ecclesiastical authorities viewed printing with suspicion, while the technology spread from Mainz across Europe with remarkable speed in the decades after 1450.

Source

Attributed