Eric Ries Quote: We must learn what customers really want, not

"We must learn what customers really want, not what they say they want or what we think they should want."

— Eric Ries

We must learn what customers really want, not what they say they want or what we think they should want.

— Eric Ries

From The Lean Startup

Source

The Lean Startup, Chapter 5

Success is not delivering a feature; success is learning how to solve the customer's problem.

Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.

The only way to win is to learn faster than anyone else.