The main thing is to keep the main thing the main thing.
Take care of the people, the products, and the profits — in that order.
Clarity about what matters provides clarity about what does not.
There is nothing so useless as doing efficiently that which should not be done at all.
Efficiency is doing things right; effectiveness is doing the right things.
Management is doing things right; leadership is doing the right things.
If you don't prioritize your life, someone else will.
Essentialism is not about how to get more things done; it's about how to get the right things done.
Almost everything is noise, and a very few things are exceptionally valuable.
What you do is more important than how you do everything else.
You're not supposed to do everything. You're supposed to do the right things.
The beginning is the most important part of the work.
It is not that we have a short time to live, but that we waste a great deal of it.
