Simon Sinek Quote: People don't buy what you do; they buy why you

"People don't buy what you do; they buy why you do it."

— Simon Sinek

People don't buy what you do; they buy why you do it.

— Simon Sinek

From Start with Why

Source

Start with Why, Chapter 3

A team is not a group of people who work together. A team is a group of people who trust each other.

There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

Working hard for something we don't care about is called stress; working hard for something we love is called passion.