Michael E. Gerber - placeholder

"The fatal assumption is: if you understand the technical work of a business, you understand a business that does that technical work."

— Michael E. Gerber

The Fatal Assumption Is If You Understand The Technical Work Of A Business You

The fatal assumption is: if you understand the technical work of a business, you understand a business that does that technical work.

— Michael E. Gerber

Source

The E-Myth Revisited, Chapter 2