"The fatal assumption is: if you understand the technical work of a business, you understand a business that does that technical work."
— Michael E. Gerber
The Fatal Assumption Is If You Understand The Technical Work Of A Business You
The fatal assumption is: if you understand the technical work of a business, you understand a business that does that technical work.
From The E-Myth Revisited
Source
The E-Myth Revisited, Chapter 2